Friday, November 16, 2018
25A What's next?
Existing market:
After speaking with existing market customers about my venture the feedback is all based around implementation. What I am not doing is implementation of the service in to the school system. What customers would like to see is action. My next step should be to meet with the entrepreneur contact that has already made it into the school system and seek his advice or assistance in getting in to meet with school system people. The first step would just be requesting access to information and a facility to prepare a proposal for a school and putting together the options and pricing of the improvements.
New Market:
My new market approach was to totally change the venue to a business location, so I chose a movie theatre. After interviewing a couple of people about the movie theater security, they didn’t seem to have the heightened anxiety of parents of school children. They recognize again that the theatre is a soft target that needs more security and acknowledge that there have been mass shootings in theatres. I think that because it isn’t as recent as school issues people lose their motivation to improve things.
This market for businesses like bars and movie theatres where ever there are crowds of people gathering are a market and may be a much easier target to get in to and implement security upgrades. It would also be possible to have the landlord or building owner shoulder part of the expense with the business. The biggest problem would be the introduction of competition in to the market place once businesses start implementation. The school system has barriers to entry consistent with government, so it is not as affected by competition.
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Scott, great job evaluation your current and new market. Going to the school board is a great next step in implementing your service. You thought outside the box when find a new market, going to a movie theatre. I find it very interesting that though theaters have been a place of fear before, it is now low on the anxiety totem pole compared to schools. That is due to the recent events dealing with the danger of students and faculty in schools.
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ReplyDeleteHey Scott,
ReplyDeleteI think your new market idea is interesting. Your idea for schools was great because it capitalized on a very major current opportunity. I don’t believe that movie theaters feel threatened enough that they would believe that they would need to implement a higher security service. While it is a soft target, there fortunately is no major track record of shootings or other aggressive attack on customers.
Hi Daniel, there was a mass shooting in Aurora Colorado at a batman movie where 58 people were shot in a movie theatre and 12 died. It happened 6 years ago so the emotions and the fear are gone. Unfortunately people only fear what the news is talking about.
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