The nature of my opportunity is based around security. In recent years our culture has changed. There is a problem with angry people often suicidal deciding to kill or injure as many innocent people as possible. They typically gain access to a firearm or bomb and enter a highly populated location to inflict as much carnage as possible. People argue whether the murderer wanted the media or social media attention or if there’s some type of mental disorder caused by medication or the entertainment industry driving this awful behavior and some just blame firearms and access to weapons. This market is unlimited geographically, demographically it would require money to pay for the service and the implementation. Currently there is no market solution to this need in these locations, but there are government buildings who address this need through similar means of protection like court houses and police stations. The window of opportunity will be open until the culture changes or a solution is implemented.
I believe changing the cause or the culture is a much greater task and communities have a responsibility to protect their communities as well as they can now. The nature of my innovation is starting a security consulting company that brings together all the necessary experts and implementation to make spaces safer or “harder” targets.
The service would start by a consultation with security experts. We would come in to your location and identify all the weak areas that a bad actor could use to effectively carry out an attack. We have a security expert, a technology expert that specializes in security and surveillance equipment and we have a building contractor. Once we go through and identify the weak areas, we put together a comprehensive list of improvement that should be done to effectively protect your customers and prevent a bad actor from entering your location with a weapon designed to inflict murder. Once a proposal is drawn up to protect the location we bring in the companies to do the work also.
My venture concept is to harden targets that are appealing to mass murderers. When people enter one of our locations such a s a bar or a school, they must walk through a secure area where they pass through metal detectors built in to the walk way and pass by security to get in to the secondary location where the main population is. The secondary location is separated from the initial entry point. Inside the location has either private or volunteer security observers (as they probably have now through monitors or bouncers) and locations have technology to monitor open doors windows and have cameras for outside and inside surveillance. We also train staff to respond to different scenarios and how to best keep their customers protected during different scenarios.
There are currently no real competitors as a complete service and the customers would respond well knowing that their kids or themselves are safe in secure locations. Price points are important for completing the work. We would have to be competitive with other companies willing to install security hardware or complete construction projects. I would start this venture with four people. Myself for the business and contact side of the venture and three experts in technology security and a licensed contractor.
My most important resource is my contacts and backgrounds. The next innovation I would like to develop is mobile security. A service based at taking security to a location for events. If this venture launched I would like to curb mass murders and have it spread and become the norm in society. I would transfer that business over to someone else to manage when it became successful. I already run a successful business and don’t want a second large scale business to run. I just feel a frustration and an obligation to try and get this moving because no one is addressing the issue.
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